The evolving sophistication of ambush marketing: A typology of strategies

Simon Chadwick; N. Burton

doi:10.1002/tie.20447

The evolving sophistication of ambush marketing: A typology of strategies

Simon Chadwick, N. Burton

Research output: Contribution to journal › Article

50 Citations (Scopus)

174 Downloads (Pure)

Abstract

Publisher statement: The evolving sophistication of ambush marketing: A typology of strategies, S. Chadwick & N. Burton, Thunderbird International Business Review Vol 53 (6), Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company.

Original language	English
Pages (from-to)	709-719
Journal	Thunderbird International Business Review
Volume	53
Issue number	6
DOIs	https://doi.org/10.1002/tie.20447
Publication status	Published - 2011

Bibliographical note

The evolving sophistication of ambush marketing: A typology of strategies, S. Chadwick & N. Burton, Thunderbird International Business Review Vol 53 (6), Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company.

Keywords

sporting events
olympics
world cup
ambush marketing
sponsorship

Access to Document

10.1002/tie.20447

The evolving sophisticationSubmitted manuscript, 187 KB

Cite this

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title = "The evolving sophistication of ambush marketing: A typology of strategies",

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author = "Simon Chadwick and N. Burton",

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