The evolving sophistication of ambush marketing: A typology of strategies

Simon Chadwick, N. Burton

    Research output: Contribution to journalArticle

    28 Citations (Scopus)
    28 Downloads (Pure)

    Abstract

    Publisher statement: The evolving sophistication of ambush marketing: A typology of strategies, S. Chadwick & N. Burton, Thunderbird International Business Review Vol 53 (6), Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company.
    Original languageEnglish
    Pages (from-to)709-719
    JournalThunderbird International Business Review
    Volume53
    Issue number6
    DOIs
    Publication statusPublished - 2011

    Fingerprint

    typology
    marketing
    Marketing
    Sophistication
    International business

    Bibliographical note

    The evolving sophistication of ambush marketing: A typology of strategies, S. Chadwick & N. Burton, Thunderbird International Business Review Vol 53 (6), Copyright © 2011 Wiley Periodicals, Inc., A Wiley Company.

    Keywords

    • sporting events
    • olympics
    • world cup
    • ambush marketing
    • sponsorship

    Cite this

    The evolving sophistication of ambush marketing: A typology of strategies. / Chadwick, Simon; Burton, N.

    In: Thunderbird International Business Review, Vol. 53, No. 6, 2011, p. 709-719.

    Research output: Contribution to journalArticle

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