Personalization in information systems can be considered beneficial but also ethically and socially harmful. Like many other technologies, the uptake of personalization has been rapid, with inadequate consideration given to its effects. Personalization in e-learning systems also has potential for both harmful and beneficial outcomes, but less is known about its effects. The ethical and social hazards include privacy compromise, lack of control, reduced individual capability, and the commodification of education. Personalization is appearing in many systems already; thus, these hazards may already be occurring. Solutions, more research and community discussion of the issues are needed.
Bibliographical noteNOTICE: this is the author’s version of a work that was accepted for publication in Information and Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Information and Management, [51, 6, 2014] DOI: 10.1016/j.im.2014.04.003.
© 2014, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
- information systems
Ashman, H., Brailsford, T., Cristea, A. I., Sheng, Q. Z., Stewart, C., Toms, E. G., & Wade, V. (2014). The ethical and social implications of personalization technologies for e-learning. Information and Management, 51(6), 819–832. https://doi.org/10.1016/j.im.2014.04.003