The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking

Nina Michaelidou, Sally Dibb, Haider Ali

Research output: Contribution to journalArticle

15 Citations (Scopus)


The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.

Original languageEnglish
Pages (from-to)235-250
Number of pages16
JournalInternational Journal of Advertising
Issue number2
Publication statusPublished - 2008
Externally publishedYes


ASJC Scopus subject areas

  • Marketing
  • Communication

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