The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking

Nina Michaelidou, Sally Dibb, Haider Ali

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.

Original languageEnglish
Pages (from-to)235-250
Number of pages16
JournalInternational Journal of Advertising
Volume27
Issue number2
DOIs
Publication statusPublished - 2008
Externally publishedYes

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cosmetics
Cosmetics
smoking
Health
adolescent
health
fitness
campaign
school
Smoking

ASJC Scopus subject areas

  • Marketing
  • Communication

Cite this

The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking. / Michaelidou, Nina; Dibb, Sally; Ali, Haider.

In: International Journal of Advertising, Vol. 27, No. 2, 2008, p. 235-250.

Research output: Contribution to journalArticle

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