The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2011
Event	AMA Winter Marketing Educators’ Conference - Austin, United States Duration: 17 Feb 2011 → 19 Feb 2011

Conference	AMA Winter Marketing Educators’ Conference
Country/Territory	United States
City	Austin
Period	17/02/11 → 19/02/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{057557a1c10544a18fb42ec5a0697592,

title = "The Effect of Corporate Social Responsibility on Consumers{\textquoteright} Emotional Reactions in Product-Harm Crises",

author = "Ioannis Assiouras and Ozge Ozgen and George Skourtis",

year = "2011",

language = "English",

note = "AMA Winter Marketing Educators{\textquoteright} Conference ; Conference date: 17-02-2011 Through 19-02-2011",

}