The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises

Ioannis Assiouras, Ozge Ozgen, George Skourtis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
EventAMA Winter Marketing Educators’ Conference - Austin, United States
Duration: 17 Feb 201119 Feb 2011

Conference

ConferenceAMA Winter Marketing Educators’ Conference
CountryUnited States
CityAustin
Period17/02/1119/02/11

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