The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises

Ioannis Assiouras, Ozge Ozgen, George Skourtis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
EventAMA Winter Marketing Educators’ Conference - Austin, United States
Duration: 17 Feb 201119 Feb 2011

Conference

ConferenceAMA Winter Marketing Educators’ Conference
CountryUnited States
CityAustin
Period17/02/1119/02/11

Cite this

Assiouras, I., Ozgen, O., & Skourtis, G. (2011). The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises. Paper presented at AMA Winter Marketing Educators’ Conference, Austin, United States.

The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises. / Assiouras, Ioannis; Ozgen, Ozge; Skourtis, George.

2011. Paper presented at AMA Winter Marketing Educators’ Conference, Austin, United States.

Research output: Contribution to conferencePaper

Assiouras, I, Ozgen, O & Skourtis, G 2011, 'The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises' Paper presented at AMA Winter Marketing Educators’ Conference, Austin, United States, 17/02/11 - 19/02/11, .
Assiouras I, Ozgen O, Skourtis G. The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises. 2011. Paper presented at AMA Winter Marketing Educators’ Conference, Austin, United States.
Assiouras, Ioannis ; Ozgen, Ozge ; Skourtis, George. / The Effect of Corporate Social Responsibility on Consumers’ Emotional Reactions in Product-Harm Crises. Paper presented at AMA Winter Marketing Educators’ Conference, Austin, United States.
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