The effect of big data analytics capability on firm performance

Mahda Garmaki, Imed Boughzala, Samuel Fosso Wamba

Research output: Contribution to conferencePaper

8 Citations (Scopus)

Abstract

Big data analytics (BDA) has emerged as an important area of study for both academics and practitioners. Despite of rising potential value of BDA, a few studies have been conducted to investigate the effect of BDA on firm performance. In this research in progress, according to the challenges of BDA dimensions (volume, variety, velocity, veracity and value) we propose the BDA capability dimensions in line with IT capability concept. BDA infrastructure capability, BDA management capability, BDA personnel capability and relational BDA capability provide the overall BDA Capability concept. The study, by employing dynamic capability, proposes that BDA capability impacts on firm financial and market performance by mediated effect of operational performance. The finding of this research by providing essential BDA capability and its effect on firm performance can apply as a roadmap and fill the gap between managers' expectation of BDA and what is emerged of BDA implementation.
Original languageEnglish
Publication statusPublished - 27 Jun 2016
Externally publishedYes
EventPacific Asia Conference on Information Systems - Chiayi, Taiwan, Province of China
Duration: 27 Jun 20161 Jul 2016
Conference number: 20
http://www.pacis2016.org/

Conference

ConferencePacific Asia Conference on Information Systems
Abbreviated titlePACIS 2016
CountryTaiwan, Province of China
CityChiayi
Period27/06/161/07/16
Internet address

Keywords

  • Analytics
  • Big data
  • Big data analytics
  • Dynamic capability
  • Firm performance

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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  • Cite this

    Garmaki, M., Boughzala, I., & Wamba, S. F. (2016). The effect of big data analytics capability on firm performance. Paper presented at Pacific Asia Conference on Information Systems, Chiayi, Taiwan, Province of China.