The DreamWorks effect: The case for studying the ideology of production design

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The article discusses the impact on production design of new technologies such as computer-generated imagery (CGI). Just as art directors in the past were concerned with creating persuasive, "real" environments that satisfied varying generic and social verisimilar codes, it is striking how this approach has been maintained in the use of CGI. In the example of "Band of Brothers", the "success" of the recreation of the past depends on CGI's ability to replicate aesthetic codes associated with cinematic realism, for example the artificial creation of hand-held camera effects. (Quotes from original text)
Original languageEnglish
Pages (from-to)383-390
Number of pages8
Issue number4
Publication statusPublished - 1 Dec 2004



  • Cinema Sets
  • Design
  • Computer Use
  • Television
  • USA
  • Drama
  • Band of Brothers

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