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The Dark Side of CRM: Customers, Relationships and Management
B. Nguyen (Editor)
, Lyndon Simkin (Editor)
, A.I. Canhoto (Editor)
Research output
:
Book/Report
›
Anthology or Edited Book
Overview
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Social Sciences
Customer
100%
Behavior
50%
Research Worker
33%
Social Media
33%
Consequences
33%
Policy
16%
Loyalty
16%
Understanding
16%
Profits
16%
Contribution
16%
Employees
16%
Reading
16%
Customer Relationship Marketing
16%
Perception
16%
Social Marketing
16%
Media Strategy
16%
Repeat Purchasing
16%
Students
16%
Success
16%
Books
16%
Practice
16%
Fairness
16%
Economics, Econometrics and Finance
Customers
100%
Enterprise
100%
Relationship Marketing
33%
Management
33%
Profitability
16%
Market Concentration
16%
Computer Science
Customer Relationship
50%
Customer Management
16%