The customer relationship management paradox: Five steps to create a fairer organisation

Bang Nguyen, Sooyeon Nikki Lee-Wingate, Lyndon Simkin

    Research output: Contribution to journalArticlepeer-review

    298 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'The customer relationship management paradox: Five steps to create a fairer organisation'. Together they form a unique fingerprint.

    Social Sciences

    Economics, Econometrics and Finance

    Computer Science