The Corporate Social Responsibility of Accounting Firms: A Comparison Study between China and South Africa

Tasneem Joosub, Xin Guo

Research output: Contribution to conferencePaper

Abstract

This ongoing research attempts to investigate how differently major accounting firms (the Big Four) develop their corporate social responsibility (CSR) strategy in two emerging
markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for future research are discussed.
Original languageEnglish
Number of pages9
Publication statusPublished - 2015
EventBritish Academy of Management Conference 2015: The value of pluralism in advancing management research, education and practice - University of Portsmouth, Portsmouth, United Kingdom
Duration: 8 Sep 201510 Sep 2015
Conference number: 29
https://www.bam.ac.uk/civicrm/event/info?id=2886
http://conference.bam.ac.uk/BAM2015/htdocs/index.php
https://www.bam.ac.uk/civicrm/event

Conference

ConferenceBritish Academy of Management Conference 2015
Abbreviated titleBAM2015 Conference
CountryUnited Kingdom
CityPortsmouth
Period8/09/1510/09/15
Internet address

Keywords

  • Accounting firms
  • Big four
  • Corporate social responsibility
  • China
  • South Africa
  • Interviews

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