The Corporate Social Responsibility of Accounting Firms: A Comparison Study between China and South Africa

Tasneem Joosub, Xin Guo

Research output: Contribution to conferencePaper

Abstract

This ongoing research attempts to investigate how differently major accounting firms (the Big Four) develop their corporate social responsibility (CSR) strategy in two emerging
markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for future research are discussed.
Original languageEnglish
Number of pages9
Publication statusPublished - 2015
EventBritish Academy of Management Conference 2015: The value of pluralism in advancing management research, education and practice - University of Portsmouth, Portsmouth, United Kingdom
Duration: 8 Sep 201510 Sep 2015
Conference number: 29
https://www.bam.ac.uk/civicrm/event/info?id=2886
http://conference.bam.ac.uk/BAM2015/htdocs/index.php
https://www.bam.ac.uk/civicrm/event

Conference

ConferenceBritish Academy of Management Conference 2015
Abbreviated titleBAM2015 Conference
CountryUnited Kingdom
CityPortsmouth
Period8/09/1510/09/15
Internet address

Fingerprint

Accounting firms
Corporate Social Responsibility
China
South Africa
Senior managers
Agenda
Factors
In-depth interviews

Keywords

  • Accounting firms
  • Big four
  • Corporate social responsibility
  • China
  • South Africa
  • Interviews

Cite this

Joosub, T., & Guo, X. (2015). The Corporate Social Responsibility of Accounting Firms: A Comparison Study between China and South Africa. Paper presented at British Academy of Management Conference 2015, Portsmouth, United Kingdom.

The Corporate Social Responsibility of Accounting Firms : A Comparison Study between China and South Africa. / Joosub, Tasneem; Guo, Xin.

2015. Paper presented at British Academy of Management Conference 2015, Portsmouth, United Kingdom.

Research output: Contribution to conferencePaper

Joosub, T & Guo, X 2015, 'The Corporate Social Responsibility of Accounting Firms: A Comparison Study between China and South Africa' Paper presented at British Academy of Management Conference 2015, Portsmouth, United Kingdom, 8/09/15 - 10/09/15, .
Joosub T, Guo X. The Corporate Social Responsibility of Accounting Firms: A Comparison Study between China and South Africa. 2015. Paper presented at British Academy of Management Conference 2015, Portsmouth, United Kingdom.
Joosub, Tasneem ; Guo, Xin. / The Corporate Social Responsibility of Accounting Firms : A Comparison Study between China and South Africa. Paper presented at British Academy of Management Conference 2015, Portsmouth, United Kingdom.9 p.
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