Abstract
This ongoing research attempts to investigate how differently major accounting firms (the Big Four) develop their corporate social responsibility (CSR) strategy in two emerging
markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for future research are discussed.
markets – China and South Africa. To date eight in-depth interviews were conducted with partners and senior managers who took the lead in CSR activities in their firm. Four themes were identified which the authors labelled: (i) historic origins; (ii) strategy; (iii) motivating factors; and (iv) emerging agendas and conflicts. Findings are summarized and directions for future research are discussed.
| Original language | English |
|---|---|
| Number of pages | 9 |
| Publication status | Published - 2015 |
| Event | British Academy of Management Conference 2015: The value of pluralism in advancing management research, education and practice - University of Portsmouth, Portsmouth, United Kingdom Duration: 8 Sept 2015 → 10 Sept 2015 Conference number: 29 https://www.bam.ac.uk/civicrm/event/info?id=2886 http://conference.bam.ac.uk/BAM2015/htdocs/index.php https://www.bam.ac.uk/civicrm/event |
Conference
| Conference | British Academy of Management Conference 2015 |
|---|---|
| Abbreviated title | BAM2015 Conference |
| Country/Territory | United Kingdom |
| City | Portsmouth |
| Period | 8/09/15 → 10/09/15 |
| Internet address |
Keywords
- Accounting firms
- Big four
- Corporate social responsibility
- China
- South Africa
- Interviews
