The concept of place in international strategic marketing decisions

Eva Kipnis; A. Broderick

The concept of place in international strategic marketing decisions

Eva Kipnis, A. Broderick

Research output: Contribution to journal › Article

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Original language	English
Pages (from-to)	93-115
Journal	Strategic International Marketing: An Advanced Perspective
Publication status	Published - Dec 2011

Bibliographical note

This extract is taken from the author's original manuscript and has not been edited. The definitive version of this piece may be found in Strategic International Marketing edited by T. C. Melewar and Suraksha Gupta which can be purchased from www.palgrave.com

Keywords

place
strategic marketing

Access to Document

The concept of place

http://www.palgrave.com/products/title.aspx?pid=336070

Cite this

Kipnis, E., & Broderick, A. (2011). The concept of place in international strategic marketing decisions. Strategic International Marketing: An Advanced Perspective, 93-115.

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