Original language | English |
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Pages (from-to) | 93-115 |
Journal | Strategic International Marketing: An Advanced Perspective |
Publication status | Published - Dec 2011 |
Bibliographical note
This extract is taken from the author's original manuscript and has not been edited. The definitive version of this piece may be found in Strategic International Marketing edited by T. C. Melewar and Suraksha Gupta which can be purchased from www.palgrave.comKeywords
- place
- strategic marketing