The concept of place in international strategic marketing decisions

Eva Kipnis, A. Broderick

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    Original languageEnglish
    Title of host publicationStrategic International Marketing
    Subtitle of host publicationAn Advanced Perspective
    EditorsT.C Melewar, Suraksha Gupta
    PublisherMacmillan Education
    Chapter6
    Pages93-115
    Edition1st
    ISBN (Print)9780230580244
    Publication statusPublished - Dec 2011

    Bibliographical note

    This extract is taken from the author's original manuscript and has not been edited. The definitive version of this piece may be found in Strategic International Marketing edited by T. C. Melewar and Suraksha Gupta which can be purchased from www.palgrave.com

    Keywords

    • place
    • strategic marketing

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