The concept of place in international strategic marketing decisions

Eva Kipnis, A. Broderick

    Research output: Contribution to journalArticle

    198 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)93-115
    JournalStrategic International Marketing: An Advanced Perspective
    Publication statusPublished - Dec 2011

    Bibliographical note

    This extract is taken from the author's original manuscript and has not been edited. The definitive version of this piece may be found in Strategic International Marketing edited by T. C. Melewar and Suraksha Gupta which can be purchased from www.palgrave.com

    Keywords

    • place
    • strategic marketing

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