@inbook{94bb65694217498e8cff5c1df6ad658c,
title = "The concept of place in international strategic marketing decisions",
keywords = "place, strategic marketing",
author = "Eva Kipnis and A. Broderick",
note = "This extract is taken from the author's original manuscript and has not been edited. The definitive version of this piece may be found in Strategic International Marketing edited by T. C. Melewar and Suraksha Gupta which can be purchased from www.palgrave.com",
year = "2011",
month = dec,
language = "English",
isbn = "9780230580244",
pages = "93--115",
editor = "T.C Melewar and Suraksha Gupta",
booktitle = "Strategic International Marketing",
publisher = "Macmillan Education",
address = "United Kingdom",
edition = "1st",
}