The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

C. Moraes; Marylyn Carrigan; I. Szmigin

doi:10.1080/0267257X.2011.615482

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

C. Moraes, Marylyn Carrigan, I. Szmigin

University of Birmingham

Research output: Contribution to journal › Article › peer-review

139 Citations (Scopus)

Original language	English
Pages (from-to)	103-128
Journal	Journal of Marketing Management
Volume	28
Issue number	1-2
DOIs	https://doi.org/10.1080/0267257X.2011.615482
Publication status	Published - 2012

Bibliographical note

The full text is not available from the repository. Please note Professor Carrigan was working at Birmingham University at the time of publication.
This is an electronic version of an article published in the Journal of Marketing Management, 28 (1-2), pp. 103-128. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2011.615482

Keywords

behavioural inconsistency
consumption
social marketing

Access to Document

10.1080/0267257X.2011.615482

Cite this

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title = "The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities",

keywords = "behavioural inconsistency, consumption, social marketing",

author = "C. Moraes and Marylyn Carrigan and I. Szmigin",

note = "The full text is not available from the repository. Please note Professor Carrigan was working at Birmingham University at the time of publication. This is an electronic version of an article published in the Journal of Marketing Management, 28 (1-2), pp. 103-128. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2011.615482",

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AU - Carrigan, Marylyn

AU - Szmigin, I.

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PY - 2012

Y1 - 2012

KW - behavioural inconsistency

KW - consumption

KW - social marketing

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DO - 10.1080/0267257X.2011.615482

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SN - 0267-257X

SN - 1472-1376

VL - 28

SP - 103

EP - 128

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 1-2

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