The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

C. Moraes, Marylyn Carrigan, I. Szmigin

    Research output: Contribution to journalArticlepeer-review

    133 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)103-128
    JournalJournal of Marketing Management
    Issue number1-2
    Publication statusPublished - 2012

    Bibliographical note

    The full text is not available from the repository. Please note Professor Carrigan was working at Birmingham University at the time of publication.
    This is an electronic version of an article published in the Journal of Marketing Management, 28 (1-2), pp. 103-128. The Journal of Marketing Management is available online at:


    • behavioural inconsistency
    • consumption
    • social marketing

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