The co-production of value in digital, university-industry R&D collaborative projects

Ana Isabel Canhoto; Sarah Quinton; Paul Jackson; Sally Dibb

doi:10.1016/j.indmarman.2016.03.010

The co-production of value in digital, university-industry R&D collaborative projects

Ana Isabel Canhoto, Sarah Quinton, Paul Jackson, Sally Dibb

Research output: Contribution to journal › Article › peer-review

68 Citations (Scopus)

157 Downloads (Pure)

Abstract

In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university-industry context.

Original language	English
Pages (from-to)	86-96
Number of pages	11
Journal	Industrial Marketing Management
Volume	56
Early online date	22 Apr 2016
DOIs	https://doi.org/10.1016/j.indmarman.2016.03.010
Publication status	Published - Jul 2016
Externally published	Yes

Bibliographical note

Publisher Statement: NOTICE: this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, [56, (2017)] DOI:10.1016/j.indmarman.2016.03.010
http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

Digital research
Knowledge exchange
R&D collaboration
University-industry collaboration
Value co-creation
Value proposition co-production

ASJC Scopus subject areas

Marketing

Access to Document

10.1016/j.indmarman.2016.03.010

Post-PrintAccepted author manuscript, 1.07 MBLicence: CC BY-NC-ND

Sally Dibb
- Research Centre for Business in Society - Professor in Marketing and Society
Person: Teaching and Research

Cite this

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title = "The co-production of value in digital, university-industry R&D collaborative projects",

abstract = "In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university-industry context.",

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author = "Canhoto, {Ana Isabel} and Sarah Quinton and Paul Jackson and Sally Dibb",

note = "Publisher Statement: NOTICE: this is the author{\textquoteright}s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, [56, (2017)] DOI:10.1016/j.indmarman.2016.03.010 http://creativecommons.org/licenses/by-nc-nd/4.0/ ",

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AU - Canhoto, Ana Isabel

AU - Quinton, Sarah

AU - Jackson, Paul

AU - Dibb, Sally

N1 - Publisher Statement: NOTICE: this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, [56, (2017)] DOI:10.1016/j.indmarman.2016.03.010 http://creativecommons.org/licenses/by-nc-nd/4.0/

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N2 - In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university-industry context.

AB - In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university-industry context.

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KW - Knowledge exchange

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KW - University-industry collaboration

KW - Value co-creation

KW - Value proposition co-production

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DO - 10.1016/j.indmarman.2016.03.010

M3 - Article

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SN - 0019-8501

VL - 56

SP - 86

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JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

The co-production of value in digital, university-industry R&D collaborative projects

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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Sally Dibb

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