The Changing Nature of Value Creation in a Data-Rich World: Platforms, Ecosystems and Value Networks and the Impact on Organisational Design and Configurations.

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Abstract

The purpose of this paper is to analyse how the rise of Internet-based platform businesses such as Google, Facebook, Amazon, Alibaba and Tencent (and many others) is changing the value creation models across a broad range of markets and industrial sectors. The paper explains how the unique two-sided configuration and asset light structures to these new data-rich companies are disrupting traditional single-sided firms and the inability of these firms to respond due to core rigidities and the absence of strategic flexibility.

These non-linear networked platform companies are proving to be more efficient and effective at delivering products and services across a broad range of economic sectors due to their ability to reduce transaction costs using digitised products and Big Data analytics. This raises the question of how incumbent firms should respond since their existing resources and capabilities and structural configurations are being rendered obsolete. These problems will be exacerbated as new technologies come on stream such as the Internet-of-Things (IOT) and artificial intelligence (AI).
Original languageEnglish
Publication statusPublished - 21 May 2019
Externally publishedYes
Event13th International Conference. : Challenges of Europe: Growth, Competitiveness, Innovation and Wellbeing. - Bol Island Brac, Bol, Croatia
Duration: 21 May 201924 May 2019

Conference

Conference13th International Conference.
CountryCroatia
CityBol
Period21/05/1924/05/19

Keywords

  • Platforms
  • ecosystems
  • two-sided business
  • one-sided business
  • Big Data analytics

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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