The changing nature and definitions of industrial design and implications for prospective undergraduate students

Michael Goatman, Louise Moody

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    There are currently a wide range of Higher Education Industrial Design courses available in the UK. In the present era, a wider breadth of narrative has developed within the subject, and as a result the content of industrial design educational offerings varies considerably. The paper assesses the industry view of Industrial Design as a discipline from the perspective of those employing university graduates. These views illustrate a change in the discipline, and this is considered in respect to current education practice. The choice of entry courses for the student wishing to embark on a career in the subject has also widened. It is argued that at present, the access to courses offers a haphazard informational stream to the potential applicant. An approach to developing an online facility to enable potential students to apply for the right course is discussed. It is suggested that a consistent and comparable platform of guidance is needed by which potential students can identify and match the course offering against their aptitudes and aspirations. A framework for such a system is proposed. Given that course choice will ultimately define the nature of their career opportunities it is argued that this would be a useful and productive asset.
    Original languageEnglish
    Pages (from-to)21-29
    Number of pages9
    JournalDesign and Technology Education: An International Journal
    Issue number1
    Publication statusPublished - 2014

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    • industrial design
    • design thinking
    • learning style
    • categorization
    • university applicant


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