The changing landscape of consumer ethnocentrism: evidence from Kazakhstan and Poland

Eva Kipnis, K. Kubacki, D. Siemieniako

    Research output: Contribution to conferencePaper

    29 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2009

    Bibliographical note

    Presented at the Immigration, Consumption and Markets Conference, held 18-19 May 2009, Lille, France. This item is an extended conference abstract.

    Keywords

    • consumer ethnocentrism
    • international marketing

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