@article{db61d48c01e24825bd7b090db07bde9a,
title = "The behavioural homogenetity evaluation framework: using consumer involvement in international segmentation",
keywords = "consumer involvement, international marketing strategies, market segmentation",
author = "Broderick, \{Amanda J.\} and G.E. Greenley and R.D. Mueller",
note = "The full text of this article is not available from this repository",
year = "2007",
doi = "10.1057/palgrave.jibs.8400296",
language = "English",
volume = "38",
pages = "746--763",
journal = "Journal of International Business Studies",
issn = "0047-2506",
publisher = "Palgrave Macmillan",
number = "5",
}