The Adaptability of Products to E-commerce: Transaction Cost Economics Perspective

Yong Long, Senmao Xia, Yu Xiong, Xi Liang

Research output: Contribution to journalArticle

Abstract

Although e-commerce is prevailing, not all products are suitable for it. Most of extant ways of measuring the adaptability of a product are too complex or unconvincing. Based on transaction cost economics (TCE), this paper finds that a product is adaptable to e-commerce if its degree of both perception and price transparency are high. The two dimensions can help companies judge whether their products suit e-commerce or how to make their products become more suitable for e-commerce.
Original languageEnglish
Pages (from-to)703-706
Number of pages4
JournalKey Engineering Materials Journal
Volume472
DOIs
Publication statusPublished - 2014

Keywords

  • E-Commerce Adaptability
  • Product
  • TCE

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