Although e-commerce is prevailing, not all products are suitable for it. Most of extant ways of measuring the adaptability of a product are too complex or unconvincing. Based on transaction cost economics (TCE), this paper finds that a product is adaptable to e-commerce if its degree of both perception and price transparency are high. The two dimensions can help companies judge whether their products suit e-commerce or how to make their products become more suitable for e-commerce.
|Number of pages||4|
|Journal||Key Engineering Materials Journal|
|Publication status||Published - 2014|
- E-Commerce Adaptability
Long, Y., Xia, S., Xiong, Y., & Liang, X. (2014). The Adaptability of Products to E-commerce: Transaction Cost Economics Perspective. Key Engineering Materials Journal, 472, 703-706. https://doi.org/10.4028/www.scientific.net/KEM.572.703