The 4 Cs of environmental business: Introducing a new conceptual framework

Although a number of research attempts on corporate environmentalism, environmental orientation and environmental/green marketing are witnessed in the literature, a wider conceptualisation related to environmental business is absent. This papers aims a) to synthesise the received view from literature, b) to draw conceptual implications on the domain of environmental business, and c) to provide a coherent structure for what is a rapidly growing and fragmented body of literature, to assist those working on the topic to comprehend it.