The 4 Cs of environmental business: Introducing a new conceptual framework

Karolos Papadas, George Avlonitis

Research output: Contribution to journalArticlepeer-review


Although a number of research attempts on corporate environmentalism, environmental orientation and environmental/green marketing are witnessed in the literature, a wider conceptualisation related to environmental business is absent. This papers aims a) to synthesise the received view from literature, b) to draw conceptual implications on the domain of environmental business, and c) to provide a coherent structure for what is a rapidly growing and fragmented body of literature, to assist those working on the topic to comprehend it.
Original languageEnglish
Pages (from-to)345-360
Number of pages16
JournalSocial Business
Issue number4
Publication statusPublished - 1 Dec 2014
Externally publishedYes


  • environmental business
  • green marketing
  • literature review


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