Abstract
Original language | English |
---|---|
Pages (from-to) | 345-360 |
Number of pages | 16 |
Journal | Social Business |
Volume | 4 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Dec 2014 |
Externally published | Yes |
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Keywords
- environmental business
- green marketing
- literature review
Cite this
The 4 Cs of environmental business : Introducing a new conceptual framework. / Papadas, Karolos; Avlonitis, George .
In: Social Business, Vol. 4, No. 4, 01.12.2014, p. 345-360.Research output: Contribution to journal › Article
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TY - JOUR
T1 - The 4 Cs of environmental business
T2 - Introducing a new conceptual framework
AU - Papadas, Karolos
AU - Avlonitis, George
PY - 2014/12/1
Y1 - 2014/12/1
N2 - Although a number of research attempts on corporate environmentalism, environmental orientation and environmental/green marketing are witnessed in the literature, a wider conceptualisation related to environmental business is absent. This papers aims a) to synthesise the received view from literature, b) to draw conceptual implications on the domain of environmental business, and c) to provide a coherent structure for what is a rapidly growing and fragmented body of literature, to assist those working on the topic to comprehend it.
AB - Although a number of research attempts on corporate environmentalism, environmental orientation and environmental/green marketing are witnessed in the literature, a wider conceptualisation related to environmental business is absent. This papers aims a) to synthesise the received view from literature, b) to draw conceptual implications on the domain of environmental business, and c) to provide a coherent structure for what is a rapidly growing and fragmented body of literature, to assist those working on the topic to comprehend it.
KW - environmental business
KW - green marketing
KW - literature review
U2 - 10.1362/204440814X14185703122928
DO - 10.1362/204440814X14185703122928
M3 - Article
VL - 4
SP - 345
EP - 360
JO - Social Business
JF - Social Business
SN - 2044-4087
IS - 4
ER -