Target segment strategy

Sally Dibb, Lyndon Simkin

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Theory: A Student Text
Editors	Michael J. Baker, Michael Saren
Publisher	SAGE Publications
Pages	237-260
Number of pages	24
ISBN (Electronic)	978-1-4462-8009-6
ISBN (Print)	978-1-8492-0465-1
DOIs	https://doi.org/10.4135/9781446280096.n11
Publication status	Published - 1 Jan 2010
Externally published	Yes

ASJC Scopus subject areas

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