Target segment strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Theory: A Student Text
Editors	Michael J. Baker, Michael Saren
Publisher	SAGE Publications
Pages	237-260
Number of pages	24
ISBN (Electronic)	978-1-4462-8009-6
ISBN (Print)	978-1-8492-0465-1
DOIs	https://doi.org/10.4135/9781446280096.n11
Publication status	Published - 1 Jan 2010
Externally published	Yes

ASJC Scopus subject areas

@inbook{ba38280f88d84614af04891ea574c867,

title = "Target segment strategy",

author = "Sally Dibb and Lyndon Simkin",

year = "2010",

month = jan,

day = "1",

doi = "10.4135/9781446280096.n11",

language = "English",

isbn = "978-1-8492-0465-1",

pages = "237--260",

editor = "Baker, {Michael J.} and Michael Saren",

booktitle = "Marketing Theory: A Student Text",

publisher = "SAGE Publications",

address = "United Kingdom",

}