Target segment strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationMarketing Theory: A Student Text
EditorsMichael J. Baker, Michael Saren
PublisherSAGE Publications
Pages237-260
Number of pages24
ISBN (Electronic)978-1-4462-8009-6
ISBN (Print)978-1-8492-0465-1
DOIs
Publication statusPublished - 1 Jan 2010
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Dibb, S., & Simkin, L. (2010). Target segment strategy. In M. J. Baker, & M. Saren (Eds.), Marketing Theory: A Student Text (pp. 237-260). SAGE Publications. https://doi.org/10.4135/9781446280096.n11