Target segment strategy

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationMarketing Theory: A Student Text
EditorsMichael J. Baker, Michael Saren
PublisherSAGE Publications
Number of pages24
ISBN (Electronic)978-1-4462-8009-6
ISBN (Print)978-1-8492-0465-1
Publication statusPublished - 1 Jan 2010
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

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