Target audience for advertising

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    • 2019

      Towards Devising Islamic Advertising Theory

      Abdullah, K., Haque, A., Ahmed, F. & Shafiq, A., 19 May 2019, Contemporary Management and Science Issues in the Halal Industry. Springer, Singapore, p. 121-137 18 p.

      Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review