Target audience for advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Islamic Advertising
Subtitle of host publication	The Malaysian Perspective
Editors	Aida Mokhtar, AKM Ahasanul Haque
Place of Publication	Malaysia
Publisher	INTHOUGHT
Chapter	2
Pages	41-66
Number of pages	26
ISBN (Electronic)	9789674455199
Publication status	Published - Feb 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{5adb3bef7d0d499d97c1f7e6274e845e,

title = "Target audience for advertising",

keywords = "Target markets, Islamic advertising, Islamic marketing",

author = "Ali Shafiq",

year = "2024",

month = feb,

language = "English",

pages = "41--66",

editor = "Mokhtar, \{Aida \} and Haque, \{AKM Ahasanul \}",

booktitle = "Islamic Advertising",

publisher = "INTHOUGHT",

address = "Unknown",

}