Abstract
This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light on the types of policies considered and strategies used by the hotel group to enhance its brand.
| Original language | English |
|---|---|
| Title of host publication | Sustainable destination branding and marketing |
| Subtitle of host publication | strategies for tourism development |
| Editors | Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan |
| Publisher | CABI |
| Chapter | 9 |
| Pages | 94-105 |
| Number of pages | 11 |
| ISBN (Print) | 9781786394286 |
| DOIs | |
| Publication status | Published - 1 Dec 2020 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Keywords
- brands, case studies, hospitality industry, hotels, marketing, sustainability, sustainable tourism, tourism policy
- case studies
- hospitality industry
- hotels
- marketing
- sustainability
- sustainable tourism
- tourism policy
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