Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

Perunjodi Naidoo; Prabha Ramseook-Munhurrun; Vishnee Sowamber

doi:10.1079/9781786394286.0094

Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

Perunjodi Naidoo, Prabha Ramseook-Munhurrun, Vishnee Sowamber

University of Technology, Mauritius

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light on the types of policies considered and strategies used by the hotel group to enhance its brand.

Original language	English
Title of host publication	Sustainable destination branding and marketing
Subtitle of host publication	strategies for tourism development
Editors	Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
Publisher	CABI
Chapter	9
Pages	94-105
Number of pages	11
ISBN (Print)	9781786394286
DOIs	https://doi.org/10.1079/9781786394286.0094
Publication status	Published - 1 Dec 2020
Externally published	Yes

Keywords

brands, case studies, hospitality industry, hotels, marketing, sustainability, sustainable tourism, tourism policy
case studies
hospitality industry
hotels
marketing
sustainability
sustainable tourism
tourism policy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1079/9781786394286.0094

Cite this

Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels. / Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha; Sowamber, Vishnee.
Sustainable destination branding and marketing : strategies for tourism development. ed. / Anukrati Sharma; Juan Ignacio Pulido-Fernández; Azizul Hassan. CABI, 2020. p. 94-105.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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ER -

Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

Abstract

Keywords

UN SDGs

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