Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

Perunjodi Naidoo, Prabha Ramseook-Munhurrun, Vishnee Sowamber

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light on the types of policies considered and strategies used by the hotel group to enhance its brand.
Original languageEnglish
Title of host publicationSustainable destination branding and marketing
Subtitle of host publicationstrategies for tourism development
EditorsAnukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan
PublisherCABI
Chapter9
Pages94-105
Number of pages11
ISBN (Print)9781786394286
DOIs
Publication statusPublished - 1 Dec 2020
Externally publishedYes

Keywords

  • brands, case studies, hospitality industry, hotels, marketing, sustainability, sustainable tourism, tourism policy
  • case studies
  • hospitality industry
  • hotels
  • marketing
  • sustainability
  • sustainable tourism
  • tourism policy

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