Sustainable marketing: embedding sustainability at the heart of business education

Barry Emery

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter describes how postgraduate students can be encouraged to reflect on sustainability issues within a module specifically designed to teach marketing from a sustainability perspective. The case study explains how students can learn by
reviewing their own understanding and acceptance of sustainability
Original languageEnglish
Title of host publicationEnhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism
EditorsRichard Atfield, Patsy Kemp
PublisherThe Higher Education Academy
Chapter12
Pages1-12
Number of pages12
ISBN (Print)978-1-907207-69-3
Publication statusPublished - 2013

Keywords

  • sustainability
  • marketing
  • dilemma

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  • Cite this

    Emery, B. (2013). Sustainable marketing: embedding sustainability at the heart of business education. In R. Atfield, & P. Kemp (Eds.), Enhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism (pp. 1-12). The Higher Education Academy.