Sustainable marketing: embedding sustainability at the heart of business education

Barry Emery

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    This chapter describes how postgraduate students can be encouraged to reflect on sustainability issues within a module specifically designed to teach marketing from a sustainability perspective. The case study explains how students can learn by
    reviewing their own understanding and acceptance of sustainability
    Original languageEnglish
    Title of host publicationEnhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism
    EditorsRichard Atfield, Patsy Kemp
    PublisherThe Higher Education Academy
    Chapter12
    Pages1-12
    Number of pages12
    ISBN (Print)978-1-907207-69-3
    Publication statusPublished - 2013

    Keywords

    • sustainability
    • marketing
    • dilemma

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