Sustainable marketing: embedding sustainability at the heart of business education

Barry Emery

Sustainable marketing: embedding sustainability at the heart of business education

Barry Emery

School of Marketing and Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter describes how postgraduate students can be encouraged to reflect on sustainability issues within a module specifically designed to teach marketing from a sustainability perspective. The case study explains how students can learn by
reviewing their own understanding and acceptance of sustainability

Original language	English
Title of host publication	Enhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism
Editors	Richard Atfield, Patsy Kemp
Publisher	The Higher Education Academy
Chapter	12
Pages	1-12
Number of pages	12
ISBN (Print)	978-1-907207-69-3
Publication status	Published - 2013

Keywords

sustainability
marketing
dilemma

Access to Document

https://www.heacademy.ac.uk/knowledge-hub/sustainable-marketing-embedding-sustainability-heart-business-education

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Cite this

Sustainable marketing: embedding sustainability at the heart of business education. / Emery, Barry.

Enhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism. ed. / Richard Atfield; Patsy Kemp. The Higher Education Academy, 2013. p. 1-12.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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