Abstract
This chapter describes how postgraduate students can be encouraged to reflect on sustainability issues within a module specifically designed to teach marketing from a sustainability perspective. The case study explains how students can learn by
reviewing their own understanding and acceptance of sustainability
reviewing their own understanding and acceptance of sustainability
| Original language | English |
|---|---|
| Title of host publication | Enhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism |
| Editors | Richard Atfield, Patsy Kemp |
| Publisher | The Higher Education Academy |
| Chapter | 12 |
| Pages | 1-12 |
| Number of pages | 12 |
| ISBN (Print) | 978-1-907207-69-3 |
| Publication status | Published - 2013 |
Keywords
- sustainability
- marketing
- dilemma
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Cite this
Emery, B. (2013). Sustainable marketing: embedding sustainability at the heart of business education. In R. Atfield, & P. Kemp (Eds.), Enhancing education for sustainable development in Business and Management, Hospitality,Leisure, Marketing, Tourism (pp. 1-12). The Higher Education Academy.