This paper reports on a collaborative professional practice project engaging in Design-Driven Innovation. The aim of which was to examine a new market sector of a sustainable luxury superyacht based on a catamaran platform for the Chinese market, informed by the innovative ‘Future Concept Feadships’ as well as the DDI insights of EBDIG-IRC. The catamaran platform has recently arrived in the superyacht sector at 40m Loa, by comparison the World's largest superyacht has an 180m Loa. In the commercial vessel sector Incat have recently completed a 99m Loa LNG fuelled gas turbine powered catamaran ferry capable of 58knots, which was designed to compete with short air travel routes. Informed by this innovative platform, the SLCS proposal was developed to address the significant market opportunity of the sector between superyachts and cruise ships. The technology innovations of the LNG fuelled gas turbine catamaran platform and the implementation of Passive Design act to reduce CO2 and other emissions, compared to other vessel platforms of comparable size and speed. The design meaning of the SLCS is that of a floating private membership club for SHNWI in South East Asia,specifically China, with a strong focus on sustainable luxury. It is informed by the design meaning of Quintessentially One, a new luxury lifestyle membership club on a 220m superyacht platform, which operates as a floating destination. The accommodation in the boutique hotel of the lower deck facilitates up to 36 guests. The optimisation of the SLCS interior volume is achieve through the adaptability of the function of a number of key public space, to facilitate a range of both guest and visitor activities. Essentially the vessel operates as both a high speed superyacht and as an architecturally imposing illuminated floating venue for prestigious events. The interior areas were developed through engaging in an emotional design approach to the cultural specificity of luxury in China. The innovative submerged lounge space communicates the focus that the design has on the experiential value of luxury.
|Title of host publication||Unknown Host Publication|
|Publication status||Published - 2015|
|Event||Marine Design 2015 - London; United Kingdom, London, United Kingdom|
Duration: 2 Sept 2015 → 3 Sept 2015
|Conference||Marine Design 2015|
|Period||2/09/15 → 3/09/15|