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Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

  • David Brown
  • , Chrysostomos Apostolidis
  • , Bidit Lal Dey
  • , Pallavi Singh
  • , Alkis Thrassou
  • , Lefteris Kretsos
  • , Mujahid Mohiuddin Babu
    • Durham University
    • Brunel University
    • University of Nicosia
    • Northumbria University
    • Sheffield Hallam University

    Research output: Contribution to journalArticlepeer-review

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