Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations

David Brown, Chrysostomos Apostolidis, Bidit Lal Dey, Pallavi Singh, Alkis Thrassou, Lefteris Kretsos , Mujahid Mohiuddin Babu

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9 Citations (Scopus)
56 Downloads (Pure)

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Social Sciences