Abstract
We study the use of food waste reducing digital platforms by supermarkets. These platforms help supermarkets disseminate last-minute discounts on perishables products, typically given 1-2 days before expiry, to a wider audience. However, uploading products on these platforms is a time-consuming process, and we study which category of products, when uploaded, gets a stronger response from consumers. We find supermarkets can save costly resources by prioritizing some categories when it comes to uploading last-minute discounts on digital platforms.
Original language | English |
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Publication status | Published - May 2022 |
Event | EMAC Annual Conference 2022 - Budapest, Hungary Duration: 24 May 2022 → 27 May 2022 https://www.uni-corvinus.hu/ind/emac2022/?lang=en |
Conference
Conference | EMAC Annual Conference 2022 |
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Country/Territory | Hungary |
City | Budapest |
Period | 24/05/22 → 27/05/22 |
Internet address |