Supermarkets’ use of food waste reducing digital platforms: Assessing category-level effects: Part of Special Session:Food Sustainability: Sustainable Diets and Food Waste

Shantanu Mullick, Néomie Raassens, Hans Haans, Mohammad Rizky Nur Iman

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Abstract

We study the use of food waste reducing digital platforms by supermarkets. These platforms help supermarkets disseminate last-minute discounts on perishables products, typically given 1-2 days before expiry, to a wider audience. However, uploading products on these platforms is a time-consuming process, and we study which category of products, when uploaded, gets a stronger response from consumers. We find supermarkets can save costly resources by prioritizing some categories when it comes to uploading last-minute discounts on digital platforms.
Original languageEnglish
Publication statusPublished - May 2022
EventEMAC Annual Conference 2022 - Budapest, Hungary
Duration: 24 May 202227 May 2022
https://www.uni-corvinus.hu/ind/emac2022/?lang=en

Conference

ConferenceEMAC Annual Conference 2022
Country/TerritoryHungary
CityBudapest
Period24/05/2227/05/22
Internet address

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