Subverting Norms and Shaping Perceptions: Strictly Come Dancing as a Site for Social Change?

This paper examines how the popular BBC television show Strictly Come Dancing and its casting and choreography challenge traditional norms of gender roles and body perceptions in dance. The research draws on dance theory, media studies, and social justice concepts to interrogate how the show's portrayal of diverse bodies can influence broader societal attitudes. We explore the evolving representation of gender and disability on Strictly with an emphasis on the inclusion of disabled participants and same-sex pairings. Strictly has sparked significant public discourse and media attention regarding these issues. By analysing archival footage and the outcomes of an AHRC-funded public engagement project, the paper evaluates the success and limitations of Strictly in fostering representation. Through the inclusion of non-normative bodies in mainstream entertainment, the show offers a platform for challenging traditional representations of masculinity, femininity, and physical ability. Ultimately, the paper draws attention to how dance on television can serve as a site of both resistance and reinforcement of societal norms, highlighting the importance of equitable representation in shaping public perceptions of gender and disability.