Styling and design: intuition and analysis in industrial design

Mike Tovey

Research output: Contribution to journalArticle

105 Citations (Scopus)


In order to both research the subject and to realize the benefits of introducing CAD, it has been necessary to define industrial design more closely and to understand its context. Industrial designers employ visual, creative and intuitive techniques in making their special contribution to the design process. This can be seen most clearly in the car industry. Research at Coventry University has addressed these issues, and progress has been made in the development of effective CAD support techniques for automotive styling.
Original languageEnglish
Pages (from-to)5-31
JournalDesign Studies
Issue number1
Publication statusPublished - 1997

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  • industrial design
  • styling
  • automotive design
  • computer-aided design


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