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Strictly Come Dancing: creative public engagement methods exploring representation of inclusion

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Abstract

Strictly Come Dancing (Strictly), airing from September to December in the UK each year, has some of the highest viewing figures of a British Broadcasting Corporation (BBC) show. The programme has been on television for 20 years; the last five years have seen the series broadcaster consider diversity and inclusion more in their casting. There have been same-sex couples, a D/deaf celebrity and disabled celebrities and dancers. This article draws on the Arts and Humanities Research Council/BBC Public Engagement project Strictly Inclusive, examining how D/deaf, disabled and LGBT+ communities in the Midlands, UK, engaged with inclusion and representation on Strictly. The project brought dance researchers, communities (D/deaf and LGBT+), and an industry partner (BBC) together to creatively explore inclusion in Strictly. The article introduces the context for the wider project and then focuses on graphic interchange formats (GIFs) creation as a method to respond to inclusion and representation on Strictly. GIFs are made up of a sequence of images taken in a stop-motion format that create a story when placed together. We describe the methods used in the project and consider the role of dance research with public engagement in terms of ideas of bodily awareness, intimacy, spatial awareness and the role of the dancing body. We conclude with the limitations of inclusion and challenges of the creative methods.

Original languageEnglish
Article number12
Number of pages13
JournalResearch for All
Volume9
Issue number1
Early online date14 Oct 2025
DOIs
Publication statusPublished - 14 Oct 2025

Bibliographical note

This is an open-access article distributed under the terms of the Creative Commons Attribution Licence (CC BY) 4.0 https://creativecommons.org/licenses/by/4.0/, which permits unrestricted use, distribution and reproduction in any medium, provided the original authors and source are credited

Funding

The team would like to acknowledge the Arts and Humanities Research Council and BBC History for funding this project, our project partners and all workshop attendees.

Funders
Arts and Humanities Research Council
BBC History

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  2. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

Keywords

  • disability
  • Representation
  • inclusion
  • access
  • dance
  • gender

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