Abstract
This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.
| Original language | English |
|---|---|
| Pages (from-to) | 125-141 |
| Number of pages | 17 |
| Journal | VISTAS: Education, Economy and Community |
| Volume | 3 |
| Publication status | Published - 2013 |
Keywords
- BlackBerry
- Smart phones
- Corporate strategy
- Competitive strategy