Strategic Tensions within the Smartphone Industry: The Case of Blackberry

Moustafa Haj Youssef

Research output: Contribution to journalArticle

Abstract

This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.
Original languageEnglish
Pages (from-to)125-141
Number of pages17
JournalVISTAS: Education, Economy and Community
Volume3
Publication statusPublished - 2013

Keywords

  • BlackBerry
  • Smart phones
  • Corporate strategy
  • Competitive strategy

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