Strategic renewal and competitive advantage in opportunity-driven and conservative new ventures

Henri Burgers, Sukanlaya Sawang

Research output: Contribution to conferencePaper

Abstract

Strategic renewal has received relatively little attention in the context of new ventures. We examine the relationship among strategic renewal, competitive advantage and performance in opportunity-driven and conservative new ventures. Based on longitudinal data of a random sample of almost 373 new ventures, the link between strategic renewal and performance can be better understood by adding the mediating role of competitive advantage. Our results indicate that increased levels of strategic renewal positively relate to competitive advantage in conservative ventures, but not in opportunity-driven ventures. These findings place a different perspective on the dominant view that entrepreneurs should be opportunity maximizers. It suggests that both conservative and opportunity-driven new ventures can be successful if they follow different paths of strategic renewal in shaping competitive advantage.
Original languageEnglish
Publication statusPublished - 2012
EventAcademy of Management Annual Meeting: The Informal Economy - Boston, United Kingdom
Duration: 3 Aug 20127 Aug 2012
http://aom.org/Meetings/annualmeeting/past-meetings/theme2012.aspx

Conference

ConferenceAcademy of Management Annual Meeting
CountryUnited Kingdom
CityBoston
Period3/08/127/08/12
Internet address

Keywords

  • New Ventures
  • Strategic Renewal
  • Competitive Advantage

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  • Cite this

    Burgers, H., & Sawang, S. (2012). Strategic renewal and competitive advantage in opportunity-driven and conservative new ventures. Paper presented at Academy of Management Annual Meeting, Boston, United Kingdom.