Strategic orientation, strategic renewal, and the international performance of born global firms

Farhad Uddin  Ahmed; Mujahid Mohiuddin Babu; Md Nafizur  Rahman; Mohammad Jasim  Uddin; Bidit Lal Dey

doi:10.1007/s10490-023-09903-7

Strategic orientation, strategic renewal, and the international performance of born global firms

Farhad Uddin Ahmed, Mujahid Mohiuddin Babu, Md Nafizur Rahman, Mohammad Jasim Uddin, Bidit Lal Dey

Research Centre for Business in Society

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

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Abstract

The international business environment is both dynamic and turbulent. Accordingly, a new venture’s strategic orientation (SO) and ability to undertake strategic renewal (SR) are of great importance to its survival, growth and international performance. Building on the dynamic capability perspective, we explore how SR capability mediates the relationship between SO and the performance of mature born global firms (BGFs). In particular, we examine the direct and indirect interplay between the SO of BGFs and their performance outcomes. We use a sample of 195 export-oriented BGFs, derived from the Bangladeshi apparel industry. We use a hierarchical regression analysis technique to test the direct effects. The mediation effect is examined using three statistical tests – Baron and Kenney’s (1986) causal steps approach, the Sobel test, and the Hayes indirect effect with bootstrapping method – to ensure the validity and reliability of our findings. The results reveal a positive association between SO and the performance of BGFs, and that this relationship is mediated by the firms’ SR capability. We contribute to a greater understanding of the drivers of mature BGFs’ international performance by demonstrating a direct link between their SO and SR capability, which in turn affects their performance outcomes.

Original language	English
Pages (from-to)	(In-Press)
Number of pages	32
Journal	Asia Pacific Journal of Management
Volume	(In-Press)
Early online date	12 Jul 2023
DOIs	https://doi.org/10.1007/s10490-023-09903-7
Publication status	E-pub ahead of print - 12 Jul 2023

Bibliographical note

This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

Keywords

Born global firms
International entrepreneurship
Strategic orientation
Strategic renewal
Dynamic capability

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10.1007/s10490-023-09903-7Licence: CC BY

PublishedFinal published version, 1.25 MBLicence: CC BY

Cite this

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Strategic orientation, strategic renewal, and the international performance of born global firms

Abstract

Bibliographical note

Keywords

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