Stimulus Business Writing: using case studies and reports in a cross-cultural Virtual Exchange

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We evaluate the use of a Virtual Exchange (VE) writing task, Stimulus Writing, which we assigned to groups of UK and Finnish business students. There were two learner cohorts in the study: one in the UK (mainly Chinese students), the other in Finland (mainly Finns). The Finnish students wrote authentic case studies about Nordic businesses, while the students in the UK adopted our Stimulus Writing approach to write a report based on a case study given to them by the Finnish students. In Smith & Keng (2017) we reported on the experiences of the Finnish students in the collaboration. In this study, we examine the perceptions of the UK-based Chinese students. They found the approach motivating, and believed that through it their academic English skills improved, as did their understanding of business and culture.

Original languageEnglish
Pages (from-to)736-745
Number of pages10
JournalInnovations in Education and Teaching International
Issue number6
Early online date24 Aug 2021
Publication statusE-pub ahead of print - 24 Aug 2021

Bibliographical note

© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.


  • EAP
  • Academic Writing
  • COIL
  • Telecollaboration
  • stimulus writing
  • Collaborative Writing
  • English
  • Finnish students
  • Chinese students in the UK


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