Abstract
This paper presents collage-making as an art-based research method that can be engaged throughout the research process in order to enhance a reflexive consumer research practice. We argue that such an approach is specifically useful for researching contested spaces, as collage can help navigate the ‘messiness’ of such research. To illustrate how collage can support a critically engaged academic practice, we present an on-going collaboration between the authors that explores consumer culture in a conflict setting. We show that when taken on as a comprehensive, reflexive approach to consumer research, collage-making facilitates an exploration of research contexts in a more affective, interactive, contextualised, and embodied manner. In this way, collage allows to communicate research contexts as they are lived and experienced, rather than through the lens of pre-existing structures of research.
| Original language | English |
|---|---|
| Pages (from-to) | 1727-1755 |
| Number of pages | 29 |
| Journal | Journal of Marketing Management |
| Volume | 38 |
| Issue number | 15-16 |
| Early online date | 7 Dec 2022 |
| DOIs | |
| Publication status | E-pub ahead of print - 7 Dec 2022 |
Bibliographical note
© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any med-ium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.Keywords
- Collage
- art-based research
- alternative research methods
- messiness
- occupied Palestinian territory
- reflexivity