Start Up: A practice led guide to new venture creation.

Inge Hill

Research output: Book/ReportBookpeer-review


Start-Up is ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.

Key features:
• Assumes no prior knowledge and covers essential finance skills.
• Firmly based in practice with detailed advice on carrying out market and industry research.
• Features an extensive range of international case studies and examples of start-ups.

This concise and lively book is the perfect resource for students and entrepreneurs alike.
Original languageEnglish
Place of PublicationLondon
PublisherPalgrave Macmillan
Number of pages436
ISBN (Electronic)9781137425843
ISBN (Print)9781137425836
Publication statusPublished - 12 Oct 2015
Externally publishedYes


  • Start Up
  • New Ventures
  • New firm

ASJC Scopus subject areas

  • Strategy and Management


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