| Original language | English |
|---|---|
| Pages (from-to) | 41-52 |
| Number of pages | 11 |
| Journal | The Journal of African Policy Studies |
| Volume | 10 |
| Issue number | 2/3 |
| Publication status | Published - 2005 |
Cite this
Omar, M., & Smith-Hillman, A. V. (2005). Standardisation or Modification? UK Firms: Marketing Strategy in Africa. The Journal of African Policy Studies, 10(2/3), 41-52.