Standardisation or Modification? UK Firms: Marketing Strategy in Africa

Maktoba Omar, A.Vindelyn Smith-Hillman

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)41-52
Number of pages11
JournalThe Journal of African Policy Studies
Volume10
Issue number2/3
Publication statusPublished - 2005

Cite this

Standardisation or Modification? UK Firms: Marketing Strategy in Africa. / Omar, Maktoba; Smith-Hillman, A.Vindelyn.

In: The Journal of African Policy Studies, Vol. 10, No. 2/3, 2005, p. 41-52.

Research output: Contribution to journalArticle

@article{1a6162e52fe546ad943d4c582f6dbf95,
title = "Standardisation or Modification? UK Firms: Marketing Strategy in Africa",
author = "Maktoba Omar and A.Vindelyn Smith-Hillman",
year = "2005",
language = "English",
volume = "10",
pages = "41--52",
journal = "The Journal of African Policy Studies",
number = "2/3",

}

TY - JOUR

T1 - Standardisation or Modification? UK Firms: Marketing Strategy in Africa

AU - Omar, Maktoba

AU - Smith-Hillman, A.Vindelyn

PY - 2005

Y1 - 2005

M3 - Article

VL - 10

SP - 41

EP - 52

JO - The Journal of African Policy Studies

JF - The Journal of African Policy Studies

IS - 2/3

ER -