| Original language | English |
|---|---|
| Pages (from-to) | 41-52 |
| Number of pages | 11 |
| Journal | The Journal of African Policy Studies |
| Volume | 10 |
| Issue number | 2/3 |
| Publication status | Published - 2005 |
Cite this
Omar, M., & Smith-Hillman, A. V. (2005). Standardisation or Modification? UK Firms: Marketing Strategy in Africa. The Journal of African Policy Studies, 10(2/3), 41-52.
Standardisation or Modification? UK Firms: Marketing Strategy in Africa. / Omar, Maktoba; Smith-Hillman, A.Vindelyn.
In: The Journal of African Policy Studies, Vol. 10, No. 2/3, 2005, p. 41-52.Research output: Contribution to journal › Article
Omar, M & Smith-Hillman, AV 2005, 'Standardisation or Modification? UK Firms: Marketing Strategy in Africa' The Journal of African Policy Studies, vol. 10, no. 2/3, pp. 41-52.
Omar M, Smith-Hillman AV. Standardisation or Modification? UK Firms: Marketing Strategy in Africa. The Journal of African Policy Studies. 2005;10(2/3):41-52.
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