| Original language | English |
|---|---|
| Pages (from-to) | 41-52 |
| Number of pages | 11 |
| Journal | The Journal of African Policy Studies |
| Volume | 10 |
| Issue number | 2/3 |
| Publication status | Published - 2005 |
Standardisation or Modification? UK Firms: Marketing Strategy in Africa
Maktoba Omar, A.Vindelyn Smith-Hillman
Research output: Contribution to journal › Article