Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)(In-press)
Number of pages34
JournalSport Marketing Quarterly
Volume(In-press)
Publication statusAccepted/In press - 2020

Cite this

Sport Brands: Brand Relationships and Consumer Behavior. / Kunkel, Thilo; Biscaia, Rui.

In: Sport Marketing Quarterly, Vol. (In-press), 2020, p. (In-press).

Research output: Contribution to journalArticle

Kunkel, Thilo ; Biscaia, Rui. / Sport Brands: Brand Relationships and Consumer Behavior. In: Sport Marketing Quarterly. 2020 ; Vol. (In-press). pp. (In-press).
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issn = "1061-6934",
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