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Socially Constructed Realities and the Hidden Face of Market Segmentation
Tony Hines,
Lee Quinn
Manchester Metropolitan University
Research output
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Contribution to journal
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Article
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peer-review
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Social Sciences
Segmentation
100%
Practice
100%
Marketing
100%
Research
66%
Self
66%
Theory Building
66%
Legal Procedure
33%
Understanding
33%
Constructionist
33%
Application
33%
Heterogeneity
33%
Difference
33%
Marketing Theory
33%
Interest
33%
Purpose
33%
Reality
33%
Paper
33%
Literature
33%
Economic and Social Development
33%
Time
33%
Research Worker
33%
Construction
33%
Arts and Humanities
Challenges
33%
Conceptual
33%
Standing
33%
Conjecture
33%
tenets
33%
Researchers
33%
thought
33%
Group identity
33%
Time
33%
Psychology
Segmentation
100%
Research
33%
Economics, Econometrics and Finance
Market Segmentation
100%