Socially Constructed Realities and the Hidden Face of Market Segmentation

Lee Quinn, Tony Hines

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication5th American Marketing Association/Academy of Marketing Joint Biennial Conference
Place of PublicationDublin
Publication statusPublished - 2005
EventAmerican Marketing Association/Academy of Marketing Joint Biennial Conference - Dublin Institute of Technology, Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005
Conference number: 5

Conference

ConferenceAmerican Marketing Association/Academy of Marketing Joint Biennial Conference
CountryIreland
CityDublin
Period5/07/057/07/05

Prizes

Best paper award

Sandy Taramonli (Recipient), 3 Jul 2012

Prize: Prize (including medals and awards)

Cite this

Quinn, L., & Hines, T. (2005). Socially Constructed Realities and the Hidden Face of Market Segmentation. In 5th American Marketing Association/Academy of Marketing Joint Biennial Conference Dublin.