Socially Constructed Realities and the Hidden Face of Market Segmentation

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	5th American Marketing Association/Academy of Marketing Joint Biennial Conference
Place of Publication	Dublin
Publication status	Published - 2005
Event	American Marketing Association/Academy of Marketing Joint Biennial Conference - Dublin Institute of Technology, Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005 Conference number: 5

Conference	American Marketing Association/Academy of Marketing Joint Biennial Conference
Country/Territory	Ireland
City	Dublin
Period	5/07/05 → 7/07/05

Best paper award
Taramonli, Sandy (Recipient), 3 Jul 2012
Prize: Prize (including medals and awards)

Cite this

@inproceedings{8f31ef8809f44173aad07010895c3021,

title = "Socially Constructed Realities and the Hidden Face of Market Segmentation",

author = "Lee Quinn and Tony Hines",

year = "2005",

language = "English",

booktitle = "5th American Marketing Association/Academy of Marketing Joint Biennial Conference",

note = "American Marketing Association/Academy of Marketing Joint Biennial Conference ; Conference date: 05-07-2005 Through 07-07-2005",

}

TY - GEN

T1 - Socially Constructed Realities and the Hidden Face of Market Segmentation

AU - Quinn, Lee

AU - Hines, Tony

N1 - Conference code: 5

PY - 2005

Y1 - 2005

M3 - Conference proceeding

BT - 5th American Marketing Association/Academy of Marketing Joint Biennial Conference

CY - Dublin

T2 - American Marketing Association/Academy of Marketing Joint Biennial Conference

Y2 - 5 July 2005 through 7 July 2005

ER -