Social media's impact on market segmentation and CRM

Lyndon Simkin, Sally Dibb

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	391-393
Number of pages	3
Journal	Journal of Strategic Marketing
Volume	21
Issue number	5
Early online date	22 Jun 2013
DOIs	https://doi.org/10.1080/0965254X.2013.801598
Publication status	Published - Aug 2013
Externally published	Yes

ASJC Scopus subject areas

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