Social media's impact on market segmentation and CRM

Research output: Contribution to journal › Editorial › peer-review

6 Citations (Scopus)

Original language	English
Pages (from-to)	391-393
Number of pages	3
Journal	Journal of Strategic Marketing
Volume	21
Issue number	5
Early online date	22 Jun 2013
DOIs	https://doi.org/10.1080/0965254X.2013.801598
Publication status	Published - Aug 2013
Externally published	Yes

ASJC Scopus subject areas

@article{a25db793dd5f479abb25df5b727bc265,

title = "Social media's impact on market segmentation and CRM",

author = "Lyndon Simkin and Sally Dibb",

year = "2013",

month = aug,

doi = "10.1080/0965254X.2013.801598",

language = "English",

volume = "21",

pages = "391--393",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "5",

}