Original language | English |
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Pages (from-to) | 391-393 |
Number of pages | 3 |
Journal | Journal of Strategic Marketing |
Volume | 21 |
Issue number | 5 |
Early online date | 22 Jun 2013 |
DOIs | |
Publication status | Published - Aug 2013 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
- Strategy and Management