Social media's impact on market segmentation and CRM

Research output: Contribution to journalEditorial

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)391-393
Number of pages3
JournalJournal of Strategic Marketing
Volume21
Issue number5
Early online date22 Jun 2013
DOIs
Publication statusPublished - Aug 2013
Externally publishedYes

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

Cite this

Social media's impact on market segmentation and CRM. / Simkin, Lyndon; Dibb, Sally.

In: Journal of Strategic Marketing, Vol. 21, No. 5, 08.2013, p. 391-393.

Research output: Contribution to journalEditorial

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