Social Media in the Marketing Context: A State of the Art Analysis and Future Research Directions

Cherniece Plume, Yogesh Dwivedi, Emma Slade

Research output: Book/ReportBook

Abstract

Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. Includes extensive literature search on social media in the context of the marketing discipline.
Original languageEnglish
Place of PublicationUK
PublisherElsevier
Number of pages162
Edition1
ISBN (Electronic)9780081017579
ISBN (Print)9780081017548
Publication statusPublished - 2016

Keywords

  • SOCIAL MEDIA
  • SELF-CONSTRUAL
  • MARKETING
  • DIGITAL MARKETING

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