Abstract
Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. Includes extensive literature search on social media in the context of the marketing discipline.
| Original language | English |
|---|---|
| Place of Publication | UK |
| Publisher | Elsevier |
| Number of pages | 162 |
| Edition | 1 |
| ISBN (Electronic) | 9780081017579 |
| ISBN (Print) | 9780081017548 |
| Publication status | Published - 2016 |
| Externally published | Yes |
Keywords
- SOCIAL MEDIA
- SELF-CONSTRUAL
- MARKETING
- DIGITAL MARKETING