Social Media Advertising: Factors Influencing Consumer Ad Avoidance

Carlos Ferreira, Nina Michaelidou, Caroline Moraes, Michelle McGrath

    Research output: Contribution to journalArticlepeer-review

    68 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Social Media Advertising: Factors Influencing Consumer Ad Avoidance'. Together they form a unique fingerprint.

    Business & Economics