Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

S. Dibb, Marylyn Carrigan

    Research output: Contribution to journalEditorial

    45 Citations (Scopus)
    786 Downloads (Pure)

    Abstract

    Purpose: The purpose of the editorial is to accompany this special issue on "Social marketing: social change". Design/methodology/approach: The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this special issue. Findings: Overall, the contributed papers demonstrate that there are many layers to social marketing. Originality/value: The articles featured in this special issue help to advance social marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers.

    Original languageEnglish
    Pages (from-to)1376-1398
    JournalEuropean Journal of Marketing
    Volume47
    Issue number9
    DOIs
    Publication statusPublished - 2013

    Fingerprint

    Social marketing
    Marketing theory
    Design methodology
    Politicians
    Managers

    Bibliographical note

    This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://curve.coventry.ac.uk/open/items/d71b5cfb-e755-4958-a760-5b42e6709c58.cca4949f-4f81-f904-743a-c93d7b9168f8/1/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    Keywords

    • behaviour change
    • commercial marketing
    • social change
    • social marketing
    • wellbeing

    Cite this

    Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. / Dibb, S.; Carrigan, Marylyn.

    In: European Journal of Marketing, Vol. 47, No. 9, 2013, p. 1376-1398.

    Research output: Contribution to journalEditorial

    @article{4e6106afb7114e68b6556a8ad7aa08fc,
    title = "Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change",
    abstract = "Purpose: The purpose of the editorial is to accompany this special issue on {"}Social marketing: social change{"}. Design/methodology/approach: The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this special issue. Findings: Overall, the contributed papers demonstrate that there are many layers to social marketing. Originality/value: The articles featured in this special issue help to advance social marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers.",
    keywords = "behaviour change, commercial marketing, social change, social marketing, wellbeing",
    author = "S. Dibb and Marylyn Carrigan",
    note = "This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://curve.coventry.ac.uk/open/items/d71b5cfb-e755-4958-a760-5b42e6709c58.cca4949f-4f81-f904-743a-c93d7b9168f8/1/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.",
    year = "2013",
    doi = "10.1108/EJM-05-2013-0248",
    language = "English",
    volume = "47",
    pages = "1376--1398",
    journal = "European Journal of Marketing",
    issn = "0309-0566",
    publisher = "Emerald",
    number = "9",

    }

    TY - JOUR

    T1 - Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

    AU - Dibb, S.

    AU - Carrigan, Marylyn

    N1 - This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://curve.coventry.ac.uk/open/items/d71b5cfb-e755-4958-a760-5b42e6709c58.cca4949f-4f81-f904-743a-c93d7b9168f8/1/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    PY - 2013

    Y1 - 2013

    N2 - Purpose: The purpose of the editorial is to accompany this special issue on "Social marketing: social change". Design/methodology/approach: The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this special issue. Findings: Overall, the contributed papers demonstrate that there are many layers to social marketing. Originality/value: The articles featured in this special issue help to advance social marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers.

    AB - Purpose: The purpose of the editorial is to accompany this special issue on "Social marketing: social change". Design/methodology/approach: The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this special issue. Findings: Overall, the contributed papers demonstrate that there are many layers to social marketing. Originality/value: The articles featured in this special issue help to advance social marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers.

    KW - behaviour change

    KW - commercial marketing

    KW - social change

    KW - social marketing

    KW - wellbeing

    U2 - 10.1108/EJM-05-2013-0248

    DO - 10.1108/EJM-05-2013-0248

    M3 - Editorial

    VL - 47

    SP - 1376

    EP - 1398

    JO - European Journal of Marketing

    JF - European Journal of Marketing

    SN - 0309-0566

    IS - 9

    ER -