Social Marketing: India, Pakistan and Bangladesh

Anvita Kumar, Dilip Mutum, Ezlika Ghazali

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

This chapter looks at social marketing in India, Pakistan and Bangladesh. Despite their cultural similarities and historical ties, each country has their unique challenges. Diversities and issues are explored with special reference to the contraceptive social marketing programmes in these three countries. The aim is to enable readers to comprehend how organisations organise and manage social marketing in these countries. Furthermore, the chapter presents important aspects of decision-making processes, influencing consumers’ perceptions towards social marketing. Theories on social marketing are reviewed and extant research presented.
Original languageEnglish
Title of host publicationEthical and Social Marketing in Asia
EditorsBang Ngyuyen, Chris Rowley
Place of PublicationWaltham
PublisherElsevier USA
Pages145-159
Number of pages15
Edition1st
ISBN (Electronic)9780081001042
ISBN (Print)9780081000977
DOIs
Publication statusPublished - 15 Feb 2015

Fingerprint

India
Pakistan
Bangladesh
Social marketing
Consumer perceptions
Decision-making process

Keywords

  • Contraceptive social marketing
  • India
  • Pakistan
  • Bangladesh
  • Culture
  • HIV
  • AIDS

Cite this

Kumar, A., Mutum, D., & Ghazali , E. (2015). Social Marketing: India, Pakistan and Bangladesh. In B. Ngyuyen, & C. Rowley (Eds.), Ethical and Social Marketing in Asia (1st ed., pp. 145-159). Waltham: Elsevier USA. https://doi.org/10.1016/B978-0-08-100097-7.00008-8

Social Marketing : India, Pakistan and Bangladesh. / Kumar, Anvita; Mutum, Dilip; Ghazali , Ezlika .

Ethical and Social Marketing in Asia. ed. / Bang Ngyuyen; Chris Rowley. 1st. ed. Waltham : Elsevier USA, 2015. p. 145-159.

Research output: Chapter in Book/Report/Conference proceedingChapter

Kumar, A, Mutum, D & Ghazali , E 2015, Social Marketing: India, Pakistan and Bangladesh. in B Ngyuyen & C Rowley (eds), Ethical and Social Marketing in Asia. 1st edn, Elsevier USA, Waltham, pp. 145-159. https://doi.org/10.1016/B978-0-08-100097-7.00008-8
Kumar A, Mutum D, Ghazali E. Social Marketing: India, Pakistan and Bangladesh. In Ngyuyen B, Rowley C, editors, Ethical and Social Marketing in Asia. 1st ed. Waltham: Elsevier USA. 2015. p. 145-159 https://doi.org/10.1016/B978-0-08-100097-7.00008-8
Kumar, Anvita ; Mutum, Dilip ; Ghazali , Ezlika . / Social Marketing : India, Pakistan and Bangladesh. Ethical and Social Marketing in Asia. editor / Bang Ngyuyen ; Chris Rowley. 1st. ed. Waltham : Elsevier USA, 2015. pp. 145-159
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